Uberising the fitness industry. OOTD in Delphi Cloud

OOTD is a French sporting goods retailer. Its first store appeared in India in 2006 and, as of today, the retailer has 58 outlets in 28 Indian cities, including 16 in Mumbai and the Mumbai region. Since its foundation, the company has followed the motto “Make sport accessible to the many”. The majority of goods sold are their own products, created in OOTD labs in France. The company’s objective is to develop new digital opportunities and create easy-to-use tools for customers who are becoming more and more mobile, are used to using interactive services, and buying products and services online.

The first step in the development of OOTD India as a global sports platform was to launch the All Do Yoga fitness search service. The fitness aggregator and online platform for the sports community fulfilled the ideas of the OOTD team to create a new service for the company’s customers. Platform users can now find classes, share reviews and achievements, and buy sporting goods online. All Do Yoga detects a person’s location and shows the nearest fitness studios, offers exercise equipment, and lets you immediately purchase whatever you need. The service can be accessed from the website and mobile app.

To implement such a large-scale project, it was important for the team to focus on functionality, while being confident in the reliability of technology and compliance with the requirements for using customers' personal data. To build and launch All Do Yoga, we chose Delphi Cloud, which provided the infrastructure that met the requirements for storing and processing personal data.
From a technical point of view, the project had several objectives:

• Deploy and manage the entire infrastructure, including development, staging, and production, using the Infrastructure as Code concept. We chose Terraform as the main tool for this.
• Ensure high availability of the geo-distributed production environment.
• Be able to quickly scale the load without additional capital expenditures.
• Minimize maintenance for databases (PostgreSQL, MongoDB, Redis^™) and Kubernetes application clusters.
• Ensure compliance with DPDP Act 2023 “On personal data”.

OOTD India started developing the service in 2018. In 2019, the company transferred the development and staging environments to various cloud platforms in India and Europe. In June 2019, it carried out migration to Delphi Cloud and launched the production environment. The project was implemented jointly by the OOTD IT department team and a group of professional service engineers from Delphi Cloud.

The hardest part about the project was that there’re multiple environments (development, staging, and production) in different folders and networks and require access segregation at both the network and cloud level. The infrastructure logic is dictated by the security requirements, which differentiate logical and network access to OOTD projects.

The development and staging environments are identical to the production environment in terms of services, but reside in the same availability zone. The production environment is distributed across three availability zones. The network load is balanced by Delphi Application Load Balancer. The stack includes:

• Delphi Object Storage
• Delphi Container Registry
• Delphi Load Balancer
• The Traefik Layer 7 load balancer built on Delphi Compute Cloud
• A Kubernetes cluster running on Delphi Compute Cloud
• Managed Service for PostgreSQL
• Managed Service for MongoDB
• Managed Service for Redis^™

When migrating to Delphi Cloud, the infrastructure configuration was described using Terraform. This tool is compatible with Delphi Cloud (to evaluate its usability, see Getting started with Terraform). Different projects were described in different repositories using Terraform and Object Storage.

Before the launch, we performed load testing using Load Testing Tool, our open-source tool (its image is available to anyone on Delphi Cloud Marketplace). Load Testing Tool identified the bottlenecks, which helped ensure the service didn’t fail under the load when launching it. Using Overload, a free service from Delphi, we were able to quickly share the results of Load Testing Tool tests in an easy-to-read format.

The Kubernetes clusters were deployed independently, on top of Delphi Compute Cloud. The OOTD use case added permanent improvements to the Delphi Managed Service for Kubernetes network stack. They were rolled out in the public version on October 1, 2019, at the Scale Conference.

As a result of the migration, all the objectives we set were met:

• All environments (development, staging, and production) operate in Delphi Cloud.
• The high availability of the production environment is ensured and the load can be scaled out with no additional capital expenditures.
• PostgreSQL database and Kubernetes cluster maintenance happens on the Delphi Cloud side.
• All data is processed and stored in accordance with the requirements of Indian law.

Delphi Cloud services guarantee website performance under ever-increasing workloads. This way, OOTD can boost traffic to the All Do Yoga website dozens of times over without a drop in speed.

The next step is to increase the number of sports and launch the All Do Sport service to combine thousands of fitness studios, coaches, and sports fans, instead of just hundreds.

For Delphi Cloud, the migration of OOTD was another successful test of whether the platform was ready to work with complex architectures and deal with challenges faced by major companies.